You didn't become an entrepreneur to feel stuck in a job! You started it because you crave freedom.
Cool Shit The Brand Job will help you do
Figure out how to communicate what makes you awesome and unique without sounding like a 2016 Presidential Candidate
Find out how to avoid building the type of brand that will always prevent you from making your own rules about how you do business
Define your ideal clients with one simple but groundbreaking tool so you can stop wasting time marketing to customers who aren't a good fit
Reveal how your offer changes lives so you can quickly and easily create that binge-worthy content you've been hearing so much about
Bypass the common mistake that's guaranteed to make your brand about as exciting as doing taxes while waiting in line at the DMV
Effortlessly command the attention of your target audience by determining exactly what they want (and need) to hear from you
Instantly stand out in your industry by learning the real difference between a brand and a business (it's not what you think!)
Equip yourself with the confidence to show up as yourself in your marketing and make being an entrepreneur 69% more fun
As soon as you purchase The Brand Job, you'll get instant access to the pre-program material, The Basics of Branding, so you can start with a solid understanding of what a brand actually is, why building a strong one is important, and what we'll be focusing on to clarify yours. Regardless of how much branding knowledge you have or how long you've been in business, the pre-work material will allow you to confidently start The Brand Job on a level playing field.
We'll start strong in week one by focusing on your personal identity and how your life experiences have influenced your beliefs. Whether you're a textbook introvert, you despise writing, you're camera shy, or you're nervous to share personal stuff online, I promise what you uncover about yourself this week will jumpstart your desire to start showing up as yourself in your business. By taking the time to discover the nuances of your identity and learn how to use your quirks as strengths, you'll unlock the secret to building a brand that's unique!
If it feels like you're missing the magic ingredient for successful marketing, week two's ideal client work is going to blow your mind! This is NOT your average customer avatar worksheet – we'll dive deep into the psychology of your ideal clients so you can discover precisely what they want, and more importantly: why they want it. No more stumbling over your words when you talk about your products and services. No more worrying about offending someone when you share your beliefs. No more staring at a blinking cursor while you frantically rack your brain for an Instagram caption. During this week you'll figure out exactly who you're talking to so you can understand exactly how to get their attention with your marketing.
In week three we'll refine and restructure your newly-discovered concepts (like what really sets you apart in your industry, the captivating story behind your brand, and how your offer changes lives) so you can start mapping it all out with strategy and intention. You won't feel like you're stuck with a scattered mess of ideas anymore – this week you'll see your definitive brand finally begin to take shape!
Finally, the finishing touch: positioning your brand in your industry by articulating exactly what you do, exactly how you do it differently, and exactly who you do it for. During the last week we'll summarize everything you've discovered into a simple brand guideline that you can return to whenever it's time to introduce a new offer, niche and pivot, or change marketing tactics. Your newfound brand clarity will help you not only create a fun and efficient business now, but also allow you to easily expand and evolve in the future.
• You'll see 5 in-depth PDF modules with step-by-step workbooks, which you can work through on your computer or tablet (or print if you prefer pen to paper)
• You'll receive an instant invite to my private Facebook group where you'll not only be supported and held accountable by me, you'll also get to rub elbows with other like-minded business owners in diverse industries who are on their own paths to brand clarity
• You'll feel immensely supported by monthly group coaching calls in the Facebook group where you'll get answers to specific questions, feedback on your ideas, and inspiration from the rest of The Brand Job community
• You'll know that you're not alone on this brand clarity journey - if you have questions, want clarification, or just need a motivational kick in the ass, you'll have lifetime access to the program materials and Facebook group so you can continuously return whenever you need to refresh your brand or refocus your business
hey, i'm asia!
I spent the first 3 years of my business trying to be someone I'm not. I was desperate to be taken seriously as a newbie, so I tried to fit in by emulating what every other entrepreneur in my industry was doing.
I was constantly terrified of offending someone. I pretended to be excited about projects I secretly despised and tried way too hard to appeal to customers I didn't even want to work with. I wanted to be The Very Best Business for Everyone, so I never had anything worthwhile to say in my marketing content. For real, on social media I talked about the weather like every week. RIVETING.
When I finally decided to start showing up as myself in my business, to build a brand that felt genuine and empowering, that's when I started connecting with people I actually wanted to work with. And business, marketing, and selling didn't only get easy – I started having fun.
I created The Brand Job because I believe an effective brand is the secret to working the way you want to work. You CAN say no to projects that don't excite you. You CAN fire clients who make you feel like shit. You CAN work 5 hour days. You CAN pivot on a whim. You CAN make your own rules.