the no-bullshit guide to

branding


A FREE EBOOK THAT WALKS YOU THROUGH EXACTLY WHAT A BRAND IS, WHY HAVING A STRONG ONE IS IMPORTANT, AND THE 4 SURPRISING PROMPTS THAT WILL HELP YOU FIGURE OUT YOURS

Honestly, when did the entire branding industry get together and decide to make branding as complicated as possible for entrepreneurs?

I picture them all at a long, shiny conference table under harsh fluorescent lights - their hollow laughs barely audible over the crunch of the starch in their suits.

“Alright gentlemen, let's start building a consensus. What we're aiming to do in Q3 is stick to our core competency by synergistically applying a plethora of unnecessarily complex, corporate branding concepts to small business branding. Everybody will obsess over designing their logos. We'll use a lot of superfluous industry jargon like proliferation and obfuscate. No one will really understand what "brand voice" means, but they'll write blogs about it anyway."

"Great work, Bill! Push the envelope on this - make it disruptive. Let's circle back next week, I've got a tee time."

I think I speak for all of us when I say: Suck it, Bill.

Because brand strategy isn't easy, but it can be simple.

I'm Asia - a brand strategist on a mission to simplify small business branding for entrepreneurs like you. The branding industry has been kind of an asshole - it's manipulated you into thinking your brand is something you create instead of build. That your brand is your occupation instead of your reputation. That your brand is defined by how it looks instead of how it feels.

But I'm here to share the truth:

Your brand isn't an aesthetic - it's an embodiment of your most daring ideals.

the no-bullshit guide to

branding

A FREE EBOOK THAT WALKS YOU THROUGH EXACTLY WHAT A BRAND IS, WHY HAVING A STRONG ONE IS IMPORTANT, AND THE 4 SURPRISING PROMPTS THAT WILL HELP YOU FIGURE OUT YOURS


in this free guide, you’ll learn:

✓ Exactly what a brand is (and isn't!)

✓ The difference between a brand and a business

✓ Whether or not you actually need a brand

✓ How to build a brand when you have too many ideas

✓ The 4 prompts I use for all my private brand strategy clients