You know social media is a powerful marketing tool, but you just can't seem to get any traction there. You don't really know what to post about besides your offer, so you fall back on the usual picture from your portfolio and a safe (read: boring) caption like "all the feels."
And then...crickets. No new comments, no new followers, and - worst of all - no new clients.
You know other business owners are absolutely KILLING it on social media, so what's the deal? Does the algorithm have a personal vendetta against you? Do your ideal clients only exist in a fantasy world? Do you just straight up suck at marketing?!
As entrepreneurs, it's easy to forget the social part of social media - that it's not just a space to advertise to strangers. It's a place to have conversations. To educate and inspire. To build a community around shared values. To speak directly to the people who will buy from you.
So no, you aren't a marketing failure - you simply aren't giving your followers anything to care about. They are dying to connect with you, but they can only connect if you give them an opportunity to.
Share content that potential clients actually care about (so they keep coming back for more)
Pique interest by introducing yourself in new ways (so you make a great first impression)
Make connections with people who share your values (so they're more likely to buy from you in the future)
Start conversations about your industry (so you can discover who needs your help)
Talk about your offer in a way that doesn't feel gross (so selling feels easy)
Ice-breakers and conversation-starters
Questions about your personality and how it affects your work
Ideas to get you thinking about what sets you apart in your industry
Fresh ways to talk about what you sell
Ad-lib style "about me" posts
Hey, I'm Asia!
Social media used to feel like a giant waste of precious time. I'd post a random photo from my portfolio. Stare at the intimidating blinking cursor for way too long. Finally settle on a quick and easy caption. Get a few likes. Repeat every day for the rest of time. Finally die of frustration.
I knew there had to be a better way, but I seemed to be missing something crucial. Why were these silly little apps making everyone successful but me?!
But everything changed when I started speaking to my followers the way I'd speak to my friends. I was having real conversations with potential clients, I was making new connections with leaders in my industry, and I was able to build trust by just by helping people and answering their questions.
I wasn't just yelling into the void anymore - I was seeing real results.
Now 90% of my clients find me via social media, and I make new connections with potential clients almost every single day!
I created Captivation because I believe in the power of social media. I believe you're capable of harnessing that power. And I believe the real secret to a successful social media strategy isn't being interesting; it's being relatable.
Get ready to harness the power of social media.
To approach your marketing with intention and strategy instead of throwing virtual spaghetti and seeing what sticks.
To boost your engagement and build trust with your followers, moving them one huge step closer to becoming paying clients.