You didn’t start a business just to exchange time for money - you started a business because you have a yearning to build something bigger than yourself.
You want to use your skills and expertise to their absolute fullest potential. You want to design offers based on what feels genuine and right and FUN instead of on what some cringey celebrity entrepreneur marketing guru said you must do. You want to innovate and create and experiment and help people navigate their real-life experiences by sharing your ideas. You refuse to be just another cog in the wheel - you want to feel like you're leaving a legacy by ensuring your work makes a real impact on the world.