header .flo-header.is-not-sticky{color:#600235;background-color:#ffffff}header .flo-header.is-not-sticky .flo-header__logo, header .flo-header.is-not-sticky .flo-header__menu > div > ul > .menu-item > a, header .flo-header.is-not-sticky .flo-header__menu-trigger, header .flo-header.is-not-sticky .flo-header__search-trigger, header .flo-header.is-not-sticky .flo-header__search-form-input{color:inherit}.flo-header--sticky .is-sticky .flo-header{background:rgba(255,255,255,0.8);color:#600235}.flo-header--sticky .is-sticky .flo-header__logo, .flo-header--sticky .is-sticky .flo-header__menu > div > ul > li, .flo-header--sticky .is-sticky .flo-header__menu-trigger, .flo-header--sticky .is-sticky .flo-header__search-trigger, .flo-header--sticky .is-sticky .flo-header__search-form-input, .flo-header--sticky .is-sticky .flo-header__search-form-submit, .flo-header--sticky .is-sticky .flo-header__lang-switch{color:inherit!important}.flo-header ul ul{background-color:#ffffff}.flo-header ul ul a{color:#600235!important}@media (min-width:768px) and (max-width:1024px){.flo-header__logo{max-width:8.125rem}}@media (min-width:1025px){.flo-header__logo{max-width:7.5rem}}

.flo-header-mobile__logo{max-width:8.125rem}.is-main.flo-header-mobile{background-color:#ffffff}.is-main.flo-header-mobile .flo-header-mobile__search-trigger, .is-main.flo-header-mobile .flo-header-mobile__menu-trigger, .is-main.flo-header-mobile .flo-header-mobile__logo, .is-main.flo-header-mobile .flo-header-mobile__menu{color:inherit}.is-main.flo-header-mobile{color:#600235!important}.is-main.flo-header-mobile .flo-header-mobile__menu{border-color:#600235}

Tag: brand strategy

@media (max-width:767px){.flo-block--4644{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--4644{margin-top:0rem;margin-bottom:0rem}}

.flo-block-listing-4--544 .flo-block-listing-4__date-and-category{font-family:'BenchNine', sans-serif, 'google';font-size:0.875rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.43em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-4--544 .flo-block-listing-4__date-and-category{font-size:0.5rem}}.flo-block-listing-4--544 .flo-block-listing-4__title{font-family:OpenSans-CondLight;font-size:2.1875rem;letter-spacing:0em;word-spacing:0em;line-height:1.375em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-4--544 .flo-block-listing-4__title{font-size:1.5rem;line-height:1.375em}}.flo-block-listing-4--544{color:#000000;border-color:rgba(0,0,0,0.1)}@media (min-width:768px){.flo-block-listing-4--544 .flo-block-listing-4__item{width:33.333333333333%}}

How to Measure Brand Effectiveness

What Do Brand Strategists Do?

What the Douche Who Drives a BMW Can Teach Us About Brand Loyalty

5 Common Personal Branding Mistakes

.flo-footer-type-a--125 .flo-footer-type-a__top-area-left-side-label{font-family:'BenchNine', sans-serif, 'google';font-size:0.875rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.43em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--125 .flo-footer-type-a__top-area-left-side-label{font-size:0.5rem}}.flo-footer-type-a--125 .flo-footer-type-a__top-area-right-side-label{font-family:OpenSans-CondLight;font-size:1rem;letter-spacing:0.4em;word-spacing:0em;line-height:1.8em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--125 .flo-footer-type-a__top-area-right-side-label{font-size:0.625rem;line-height:1.8em}}.flo-footer-type-a--125 .flo-footer-type-a__menu{font-family:montserrat-hairline_allfont;font-size:0.8125rem;letter-spacing:0.01em;word-spacing:0em;line-height:2em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--125 .flo-footer-type-a__menu{font-size:0.5625rem}}.flo-footer-type-a--125 .flo-footer-type-a__back-to-top{font-family:OpenSans-CondLight;font-size:0.875rem;letter-spacing:0.01em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--125 .flo-footer-type-a__back-to-top{font-size:0.5rem}}.flo-footer-type-a--125 .flo-footer-type-a__copyright-notice{font-family:OpenSans-CondLight;font-size:0.875rem;letter-spacing:0.01em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--125 .flo-footer-type-a__copyright-notice{font-size:0.5rem}}.flo-footer-type-a--125{color:#000000;background-color:#ffffff}