personal branding trends

    A sunny flat lay with sunglasses, perfume, makeup, a book, and a glass of wine with text - personal branding trends, which ones to avoid this year

    Okay, let’s reserve a whole damn blog post to talk about which personal branding trends you should avoid this year (and every year) because the most vomit-inducing trend I’ve seen in the wild arrives in the form of these three words:


    ^ Each of those are officially on the asia dore shitlist, because omg have you SEEN them infecting the online business course world like COVID-19 at an anti-vax rally? (Too soon?)

    Honestly, the worst part is I’m not even referring to any one specific course or program. You could put any combination of the 3 P’s together and the title would completely evaporate amongst the rest:

    The Purpose to Profit Collective
    • From Passion to Profit
    • The Profitable Passion Accelerator
    • Purposeful Profit Sessions

    Like did I miss the 2021 Annual Ladypreneur Boss Babe #Hustle Convention? Did someone rip out every section in the Thesaurus except for “P?” Is the fresh idea machine out of order and someone out there is very sorry for any inconvenience this may cause?!

    Now, I have been known to pick on the bullshit I see in the business and personal branding world, but my real point here isn’t to call anyone out – it’s to start a conversation around the level of creativity that we’re allowing ourselves to step into as entrepreneurs.

    When personal branding trends like neutral color palettes and choreographed TikTok dances and the dreaded 3 P’s start to slither out of the woodwork, drop your iced coffee and sprint the other way.

    Trends are sneaky and dangerous because they gently coax us to blend in instead of stand out.

    They give us permission to add noise without adding value. They enable us to create without substance.

    So you came here to find out which personal branding trends to avoid, this year and every year?

    All of them. They’re a safety net we don’t fucking need.

    So I’ll just ask you straight up – do you fall back on trends instead of letting yourself explore the unknown?

    Are you talking yourself out of your good ideas because they feel too big?

    Are you willing to take up space with your ideas?

    Are you willing to trust your ideas?

    Are you willing to trust yourself?

    Your big idea is not TOO big, and taking up space does not mean adding to the noise. There is endless space for your ideas, and we’re waiting for you to share them.

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    September 7, 2021


    Hi, I’m Asia!

    I help entrepreneurs connect their big idea to their business model so their work has more impact on the world. I live on Lake Michigan with my dude and my dog, I like good beer and bad words, and I believe real bravery is eating tacos in a white shirt.

    The No-Bullshit Guide to Branding:

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