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    personal branding for introverts

    HOW TO BUILD A PERSONAL BRAND WHEN YOU’D REALLY RATHER BE AT HOME ALONE IN YOUR SWEATPANTS

    A person holds their hands up to the camera to block their face, with text - personal branding for introverts

    In the good ol’ USA, entrepreneurship is pretty much synonymous with extroversion. They tell us if you want a successful business you need to be an energetic, hustle-loving go-getter! But it’s completely possible to build your personal brand as an introvert WITHOUT pretending you’re an extrovert. All you have to do is use your perceived weaknesses as strengths. Let’s get into it!

    Once upon a time at a job, my supervisor took me aside during a break and said, “You’re being too quiet. I want to hear you speak up more.” And I wanted to punch him in his dumb face.

    We were at a work conference; the kind that’s filled with interactive powerpoint presentations and ice-breaking “games” and team-building exercises and other vomit-inducing activities.

    After he said that to me, I went to the bathroom and cried in frustration. Because by nature, I’m a listener. I need to absorb new information and process it internally before I can formulate an opinion or add useful dialogue. And mandatory conferences that force me into contrived social situations are not the most efficient way for me to learn, build relationships, or contribute to conversations.

    If you’re feeling me on this one, I’m betting you’re an introvert. And it can be really fucking discouraging to be an introverted business owner because of the preconceived notions our society puts on us about what it means to be an entrepreneur building a personal brand.

    Here are the top 5 myths I’ve seen about why personal branding is especially hard for introverts like us:

    1. We don’t want to be available to clients 24/7 because we need time away from our businesses to recharge

    2. We hate talking on the phone, especially if we’re the ones making the call

    3. We suck at networking, socializing, and making new connections

    4. We’re bad at social media marketing and public speaking

    5. We aren’t confident in our ability to close the sale

    At first glance, it does seem like these perceived weaknesses are going to bring us introverts down when it comes to having a successful and effective personal brand.

    When you think of what it means to be an entrepreneur building a personal brand, you’re probably flooded with society’s stereotypes. Someone who is charismatic, a smooth talker, a people person, born to hustle, has a consistent flow of ideas, and is in a go-go-go mindset LITERALLY ALL THE TIME.

    Sounds exhausting.

    But okay, let’s humor them. Let’s go through each of those stereotypes so I can show you why we’re still invited to the entrepreneurship party – and by the end of this post you’ll realize you get to decide how to make personal branding work for you as an introvert!

    CHARISMA:

    Ummmmm, charisma doesn’t have to mean being the center of attention at a party. It can mean making people feel heard and important in a one-on-one conversation. It can mean being genuinely excited about a new offer you’re working on. It can mean being an expert in your industry and openly sharing your knowledge to help people (with whatever medium you choose).

    SMOOTH TALKER:

    Personal branding is all about communication, but if talking tends to drain your energy as an introvert I have great news: the internet exists! There are a million and two ways to share ideas. You can blog instead of going Live on Facebook. You can message back and forth instead of hopping on a call. You can create PDFs instead of video courses. What’s the most fun and effective way for YOU to share your ideas? Do that.

    A PEOPLE PERSON:

    Contrary to popular belief, introverts don’t hate other people and we aren’t necessarily shy. We’re just very selective about the people we use our social energy on, because we only have so much in our reserves. But if your business is about people – AKA you serve clients or customers with your service or product – then there’s a pretty good chance you’re a people person. Otherwise you’d be in an industry where you don’t have to interact with people at all.

    BORN TO HUSTLE:

    “Good hustle!” is something we yell at high school sports games. But you know how long high school sports games last? About few hours. Any longer and we’d be witnessing total burnount. Building a personal brand (especially as an introvert) isn’t a sprint, it’s a marathon – take your time and prioritize persistence over instant gratification. It’s better to make steady progress instead of chase after quick results.

    A CONSISTENT FLOW OF IDEAS:

    I’m pretty sure you have this gift just as much as any extrovert, because that’s how businesses work. As entrepreneurs building personal brands we always need to be adapting and evolving because the world is always changing. If you don’t have a consistent flow of ideas, it’s not because you suck at entrepreneurship – it’s because you haven’t taken the time to develop your brand strategy.

    A GO-GO-GO MINDSET ALL THE TIME:

    Well this one is just dumb. Even high-energy extroverts need to rest once in a while, in whatever way that means to them. Regardless of whether you’re an introvert, building a personal brand doesn’t mean you never stop. It means you maintain consistent momentum over time.

    You see where I’m going with this? Just because you don’t work in the stereotypical American Entrepreneur way doesn’t mean you’re not really, really good at this shit. You don’t need to be a extrovert to build a successful personal brand – you just need to set boundaries, be strategic about your energy, and figure out what works for you.

    So maybe you don’t go to a networking event (EWW), but instead you decide to be really active, helpful, and engaging in an online business group.

    Maybe you don’t want to go to an in-person workshop (GROSS), so instead you buy a new business book and spend the afternoon poring over it while you sip your coffee.

    Maybe you don’t want to take inquiries by phone (BLEH), so instead you make it really obvious on your website that clients can contact you by instant message or email.

    Maybe you don’t want to fill your client sessions with small talk (UGGHHH), so instead you come prepared with some deeper, open-ended questions that ignite real conversations.

    Developing your personal brand is just as simple for introverts as it is for anyone else. We have a lot of interpersonal power as introverts, especially when it comes to building trust with our clients, and we just have to be intentional about how and where we invest our energy.

    If you’re ready to attract clients without acting like a high-energy extrovert, it’s time to focus on building brand authority!

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    June 11, 2019

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    Hi, I’m Asia!

    As your No-Bullshit Brand Strategist I’m here to help you discover, leverage, and communicate what makes you unique so you can boldly position your expertise! I believe entrepreneurs will change the world, that bottle openers are the best accessory, and that real bravery is eating tacos in a white shirt.


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