How to Measure Brand Effectiveness
So you’ve got yourself a brand! HELL YEAH! You’ve been learning all about brand strategy, you’ve invested in a beautiful logo, you’ve been making the necessary changes to your website copy… but how do you know if it’s working?
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What Do Brand Strategists Do?
When you have a strong brand strategy, business gets easier & more fun. But what exactly do brand strategists do, and when is it time to hire one? Read on to find out!
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How to Respond When Someone Says You Are Too Expensive
As a professional and expert, you deserve to get paid premium prices for a premium service! Here's how to respond when someone says you are too expensive.
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How To Build a Strong Brand Image
To explain how to build a strong brand image for your business, let’s unpack this news story headline because it’s an excellent example of what NOT to do.
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The Biggest Brand Misconception
Most of the confusion about branding stems from this one huge brand misconception. Here's how one brand got it all wrong, and how you can get it right!
READ MOREHi, I’m Asia!
The No-Bullshit Guide to Branding:
