Blog

header .flo-header.is-not-sticky{color:#600235;background-color:#ffffff}header .flo-header.is-not-sticky .flo-header__logo, header .flo-header.is-not-sticky .flo-header__menu > div > ul > .menu-item > a, header .flo-header.is-not-sticky .flo-header__menu-trigger, header .flo-header.is-not-sticky .flo-header__search-trigger, header .flo-header.is-not-sticky .flo-header__search-form-input{color:inherit}.flo-header--sticky .is-sticky .flo-header{background:rgba(255,255,255,0.8);color:#600235}.flo-header--sticky .is-sticky .flo-header__logo, .flo-header--sticky .is-sticky .flo-header__menu > div > ul > li, .flo-header--sticky .is-sticky .flo-header__menu-trigger, .flo-header--sticky .is-sticky .flo-header__search-trigger, .flo-header--sticky .is-sticky .flo-header__search-form-input, .flo-header--sticky .is-sticky .flo-header__search-form-submit, .flo-header--sticky .is-sticky .flo-header__lang-switch{color:inherit!important}.flo-header ul ul{background-color:#ffffff}.flo-header ul ul a{color:#600235!important}@media (min-width:768px) and (max-width:1024px){.flo-header__logo{max-width:8.125rem}}@media (min-width:1025px){.flo-header__logo{max-width:7.5rem}}

.flo-header-mobile__logo{max-width:8.125rem}.is-main.flo-header-mobile{background-color:#ffffff}.is-main.flo-header-mobile .flo-header-mobile__search-trigger, .is-main.flo-header-mobile .flo-header-mobile__menu-trigger, .is-main.flo-header-mobile .flo-header-mobile__logo, .is-main.flo-header-mobile .flo-header-mobile__menu{color:inherit}.is-main.flo-header-mobile{color:#600235!important}.is-main.flo-header-mobile .flo-header-mobile__menu{border-color:#600235}

@media (max-width:767px){.flo-block--6871{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6871{margin-top:0rem;margin-bottom:0rem}}

.flo-block-slideshow-1--127 .flo-block-slideshow-1__first-pretitle{font-family:'BenchNine', sans-serif, 'google';font-size:0.875rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.43em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-1--127 .flo-block-slideshow-1__first-pretitle{font-size:0.5rem}}.flo-block-slideshow-1--127 .flo-block-slideshow-1__second-pretitle{font-family:'BenchNine', sans-serif, 'google';font-size:1.1875rem;letter-spacing:0em;word-spacing:0.06em;line-height:1.25em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-1--127 .flo-block-slideshow-1__second-pretitle{font-size:1.125rem;line-height:1.25em}}.flo-block-slideshow-1--127 .flo-block-slideshow-1__title{font-family:montserrat-hairline_allfont;font-size:4.875rem;letter-spacing:-0.08em;word-spacing:0em;line-height:1em;text-transform:lowercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-1--127 .flo-block-slideshow-1__title{font-size:0.875rem}}

welcome to the

@media (max-width:767px){.flo-block--4184{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--4184{margin-top:0rem;margin-bottom:0rem}}

.flo-block-listing-1--139 .flo-block-listing-1__date-and-category{font-family:OpenSans-CondLight;font-size:1rem;letter-spacing:0.4em;word-spacing:0em;line-height:1.8em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-1--139 .flo-block-listing-1__date-and-category{font-size:0.625rem;line-height:1.8em}}.flo-block-listing-1--139 .flo-block-listing-1__title{font-family:OpenSans-CondLight;font-size:2.1875rem;letter-spacing:0em;word-spacing:0em;line-height:1.375em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-1--139 .flo-block-listing-1__title{font-size:1.5rem;line-height:1.375em}}.flo-block-listing-1--139 .flo-block-listing-1__excerpt{font-family:OpenSans-CondLight;font-size:1.1875rem;letter-spacing:0em;word-spacing:0.03em;line-height:1.61em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-1--139 .flo-block-listing-1__excerpt{font-size:1.1875rem;line-height:1.5em}}.flo-block-listing-1--139 .flo-block-listing-1__call-to-action{font-family:benchnine-v9-latin-regular;font-size:1rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.63em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-1--139 .flo-block-listing-1__call-to-action{font-size:0.6875rem;line-height:1.63em}}.flo-block-listing-1--139{color:#000000}

Branding × January 10, 2022

How to Create a Brand for Your Business

Let's go through the core concepts of branding so you can learn how to start branding your business!

Branding × December 20, 2021

How to Start Branding Your Business

Your brand is a crucial component to your success as an entrepreneur, and the sooner you start branding your business the more effective, marketable, and fun it will be. Here's how to start branding your business in 5 simple steps!

Business × December 15, 2021

Confidence as an Entrepreneur: 3 Ways to Build Self-Trust in Business

Building confidence as an entrepreneur starts with learning to trust yourself. Here are 3 ways to start cultivating that self-trust today!

Branding × November 23, 2021

How to Succeed in a Saturated Market

Does it feel like everyone and their cousin's dog is selling the same thing you are? Here's how to tell if you're actually in a saturated market - and how to compete if you are!

Branding × November 16, 2021

How to Measure Brand Effectiveness

So you’ve got yourself a brand! HELL YEAH! You’ve been learning all about brand strategy, you’ve invested in a beautiful logo, you’ve been making the necessary changes to your website copy… but how do you know if it’s working?

.flo-block-listing-pagination--852 .flo-block-listing-pagination__numbered-links{font-family:OpenSans-CondLight;font-size:1.1875rem;letter-spacing:0em;word-spacing:0.03em;line-height:1.61em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-pagination--852 .flo-block-listing-pagination__numbered-links{font-size:1.1875rem;line-height:1.5em}}.flo-block-listing-pagination--852 .flo-block-listing-pagination__link{font-family:benchnine-v9-latin-regular;font-size:1rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.63em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-listing-pagination--852 .flo-block-listing-pagination__link{font-size:0.6875rem;line-height:1.63em}}.flo-block-listing-pagination--852{color:#000000;border-color:rgba(0,0,0,0.1)}

@media (max-width:767px){.flo-block--2816{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--2816{margin-top:0rem;margin-bottom:0rem}}

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.flo-footer-type-a--199 .flo-footer-type-a__top-area-left-side-label{font-family:'BenchNine', sans-serif, 'google';font-size:0.875rem;letter-spacing:0.09em;word-spacing:0em;line-height:1.43em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--199 .flo-footer-type-a__top-area-left-side-label{font-size:0.5rem}}.flo-footer-type-a--199 .flo-footer-type-a__top-area-right-side-label{font-family:OpenSans-CondLight;font-size:1rem;letter-spacing:0.4em;word-spacing:0em;line-height:1.8em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--199 .flo-footer-type-a__top-area-right-side-label{font-size:0.625rem;line-height:1.8em}}.flo-footer-type-a--199 .flo-footer-type-a__menu{font-family:montserrat-hairline_allfont;font-size:0.8125rem;letter-spacing:0.01em;word-spacing:0em;line-height:2em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--199 .flo-footer-type-a__menu{font-size:0.5625rem}}.flo-footer-type-a--199 .flo-footer-type-a__back-to-top{font-family:OpenSans-CondLight;font-size:0.875rem;letter-spacing:0.01em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--199 .flo-footer-type-a__back-to-top{font-size:0.5rem}}.flo-footer-type-a--199 .flo-footer-type-a__copyright-notice{font-family:OpenSans-CondLight;font-size:0.875rem;letter-spacing:0.01em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-a--199 .flo-footer-type-a__copyright-notice{font-size:0.5rem}}.flo-footer-type-a--199{color:#000000;background-color:#ffffff}

blog

How to Create a Brand for Your Business

How to Start Branding Your Business

Confidence as an Entrepreneur: 3 Ways to Build Self-Trust in Business

How to Succeed in a Saturated Market

How to Measure Brand Effectiveness

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