Why Building a Strong Brand Matters
Social media can be such a powerful tool, and such a detrimental waste of energy.I've been seeing so many posts, messages, and comments from people this week about how frustrating it is to be overwhel...
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Katniss Didn’t Have a Water Bill
It feels like we're living in two realities. On one hand, a lot of us have been awakened to what's actually going on in America, especially for people of color. We recognize the glaring flaws in ou...
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How to Save Us
I made the executive decision to log off social media after last week's riot at the Capitol for two reasons: 1. I didn't have the mental capacity to hold space for you, my community, while I was in...
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What 6” Heels Can Teach Us About Branding
Sparkly neon platforms! High-performance sneakers! 6” transparent heels! Sustainable hemp flip-flops! Congratulations!! With the power of metaphor and me drinking way too much coffee this morning, yo...
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Why You Hate Marketing (and four ways to fall in love with it!)
Most people get their unders all in a twist about marketing because they over-complicate it. But in its simplest form, marketing is really just making people aware of how your business can help them. ...
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