Branding × June 17, 2020

    My Problem With Authenticity

    Let's talk about AUTHENTICITY! From an Instagram popularity standpoint, being authentic usually means overly-filtered cliché photos of morning coffee and trendy hats. But from a branding standpoint, being authentic simply means being yourself.

    Branding × June 1, 2020

    How to Build Trust With Your Customers

    Know! Like! Trust! We hear those buzzwords everywhere in the marketing world, but let's dig a little deeper into the trust part - because while you can't have one without the other two, the trust factor really is the most important for actually closing a sale. And as for how to build trust with your customers, let's take a peep at this conversation between the owner of a lash studio and their eager potential client.

    Marketing × January 7, 2020

    Opt In Freebie Ideas

    If you're thinking: "but Asia, there are already a billion things to do. Whyyyyy do I need an email list too?!" Then I'll tell you this: because if you have a business and the majority of your marketing is done online, it's the fastest and most efficient way to stay connected with and in the minds of your potential clients. Let's brainstorm some opt-in freebie ideas together!

    Business × June 11, 2019

    Personal Branding for Introverts

    He took me aside during a break and said, “You're being too quiet. I want to hear you speak up more.” I wanted to punch him in his dumb face. Note to self: how to succeed in business as an introvert does not include punching dumb people in the face, unfortunately.

    Business × February 8, 2018

    How to Be Productive When You Work From Home

    Working from home is, to put it eloquently, the fuckin' best. No commuting, no small talk about the weekend with co-workers, and no useless office meetings. But the most difficult thing about transitioning from an office building to your living room is learning how to be productive when you work from home (AKA when you're in the same room as your hobbies and projects all day).



    Hi, I’m Asia!

    As your No-Bullshit Brand Strategist I’m here to help you discover, leverage, and communicate what makes you unique so you can boldly position your expertise! I believe entrepreneurs will change the world, that bottle openers are the best accessory, and that real bravery is eating tacos in a white shirt.

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