Nothing Builds Trust More Than This

    “What do you charge for lash extensions?”

    “I’m still working on my website so I don’t have my pricing page set up yet lol, but I charge $100 for a full set of classic lashes and $150 for a full set of volume and $65 for a fill. But I’m thinking about having a sale for 20% off! Let me know if you want an appointment.”


    TELL ME I WASN’T THE ONLY ONE CRINGING WHILE READING THAT?! Why was it so awkward? What’s wrong? What’s missing? What shouldn’t be there at all?

    Fake it ’til you make it, feel the fear and do it anyway, leap and the net will appear… no matter how many ways you say it, the fact is in order to grow, you have to do things before you feel ready. You have to put yourself out there when it’s scary. You have to push yourself past comfort zones. You have to be visible to get noticed. And the only way to do that is with confidence.

    Confidence isn’t always a talent or a skill. But it is always a choice. It’s a decision you make in every moment about whether you’re going to evolve or stay small. How would your business be different if you showed up as your most confident self in every situation, every single day?

    Let’s try that conversation again, but this time with a little more zeal:


    “What do you charge for lash extensions?”

    “Hi [insert potential client’s name because you took the time to look for it]! Thanks for reaching out about lash extensions – what kind are you after?

    “I’m not sure, I’ve never had them. I think I like the classic but the volumes are pretty too.”

    “They’re both gorgeous, but it depends on the look you’re going for. Are you familiar with hybrid lashes? They’re a combination of classic and volume. They’re actually my favorite look! Here’s a set I did recently: [insert photo from portfolio.] What do you think of those?”

    “I love those!”

    “They’re the best of both worlds, right?! Do you have an event coming up, or you just want to try lashes out?”

    “I just want to try them – I’m so tired of wearing mascara.”

    “I totally get it – it’s awesome to roll out of bed and basically be ready for the day. Right now I’m booking new clients for May, and hybrid lashes are $160. Appointments are about 1-2 hours long, but some of my clients get so relaxed they actually fall asleep – haha! Would you like me to send you a direct link to my online booking form?”


    Which lash artist would YOU book an appointment with? The one who gives you kind of confusing information, or the one who sounds like an expert AND takes the time to make you feel important?

    When you’re confident in your business, it will inspire confidence in your clients. They’ll believe you can actually help them achieve the results they want, they’ll trust that you will deliver what you promise, and they’ll be excited to work with you because you make them feel like they matter.

    Confidence is a choice. Choose wisely.

    Want to be more confident in your brand?
    Download your FREE guide on how to raise your rates:

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    June 1, 2020