what to do when you’re tired of marketing your online business
There’s something in the air, and it’s not a fart. It’s much, much, worse. It’s MARKETING BURNOUT.
Which is just as disappointing as a fart, although it’s harder to blame it on the dog.
Being a human has been pretty wild lately, right? The Year That Must Not Be Named (okay, 2020, I’m talking about 2020) really did a number on us. And the world is opening back up and that’s encouraging, but it’s also like – whoa, wait a minute, we JUST got used to staying home and masked up and locked away from people and now you want us to go back outside?! Where the SUN is?!!?!
For a lot of us, the online world became the real world really fast. The internet is how we stayed informed, it’s how we connected with friends and family, it’s how we got our social interaction. But between the endless Instagram Reel scrolling and the constant FaceTiming and the page 9 Google searches of “how do I know if my mental health is bad,” we’re just straight up jaded by it all.
While advice like “log off!” or “read a book instead!” is kinda helpful, it’s a little more difficult to stay offline when you’ve got an online business to run.
It’s imperative that you know these two things:
1. Most entrepreneurs are experiencing marketing burnout right now. You’re not alone. It’s normal. It doesn’t make you a bad business owner.
2. As a business owner, you can market however the fuck you want.
Self-awareness of your own threshold for burnout (not just in business, but also in your personal life) is a valuable skill because if you feel it coming you can take a step back before actually reaching burnout. But sometimes? Sometimes it’s okay if the fatigue just happens. Sometimes it’s okay to feel like you want to give up. Sometimes you have to burn out in order to reignite.
So instead of logging off for a while to recharge and then getting back on the same old horse, here’s an invitation to reassess the type of marketing you’re doing by asking yourself why you’re experiencing marketing burnout.
Is it because your content doesn’t seem to be resonating with your audience?
Because you feel like you have to be available all the time, and it’s draining you?
Because you recently pivoted and your new target audience is on a different platform?
Because you’re spending too much time consuming and not enough time creating?
Because you keep checking your Instagram DMs and emails right before bed (omg seriously stop doing that)?
Businesses change, business owners change, goals change, trends change… and it’s okay if your marketing changes, too.