how to create a brand for your business
You came here to learn how to create a brand for your business, but the real truth is you can’t create an effective brand. Which is probably a weird thing to hear a brand strategist say, but I promise I haven’t lost my mind – stick with me!
Yes, you can certainly create a brand, but unless you have the conviction to forge it from fragments of your truths, your values, your ideals, your beliefs, and your soul… it will just be a pretty, fragile, useless shell.
Sounds pretty damn dramatic, right?! But I stand by it, because a brand won’t do you any good if it’s not an effective one. So what you really want to know isn’t how do you create a brand for your business, but how do you build a brand for your business.
Because absolutely nothing about your genuine brand is pulled out of thin air! All the components already exist – it’s more like dumping all the pieces onto a table and putting a puzzle together than painting a picture on a blank canvas. Ya dig?
And this is AMAZING news if the concept of branding feels confusing and daunting to you, because it means nothing new needs to be invented – building your brand is simply a journey of discovery and refinement.
But how?! HOW do you take all of these messy components and put them together cohesively in a way that will give you a burning sense of purpose, make marketing easy, and cause your ideal clients to fall head-over-heels for your businesses?
Start by downloading your free copy of The No-Bullshit Guide to Branding! It’ll teach you exactly what a brand actually is, exactly you need one, and 4 surprising prompts that’ll help you start figuring yours out today. Get yours below: