how to create a brand for your business

    A woman wearing suede boots sits cross-legged on outdoor steps. With text - how to create a brand for your business.

    You came here to learn how to create a brand for your business, but the real truth is you can’t create an effective brand. Which is probably a weird thing to hear a brand strategist say, but I promise I haven’t lost my mind – stick with me!

    Yes, you can certainly create a brand, but unless you have the conviction to forge it from fragments of your truths, your values, your ideals, your beliefs, and your soul… it will just be a pretty, fragile, useless shell.

    Sounds pretty damn dramatic, right?! But I stand by it, because a brand won’t do you any good if it’s not an effective one. So what you really want to know isn’t how do you create a brand for your business, but how do you build a brand for your business.

    Because absolutely nothing about your genuine brand is pulled out of thin air! All the components already exist – it’s more like dumping all the pieces onto a table and putting a puzzle together than painting a picture on a blank canvas. Ya dig?

    A messy white satin bedspread with text - how to create a brand for your small business.

    And this is AMAZING news if the concept of branding feels confusing and daunting to you, because it means nothing new needs to be invented – building your brand is simply a journey of discovery and refinement.

    But how?! HOW do you take all of these messy components and put them together cohesively in a way that will give you a burning sense of purpose, make marketing easy, and cause your ideal clients to fall head-over-heels for your businesses?

    Start by downloading your free copy of The No-Bullshit Guide to Branding! It’ll teach you exactly what a brand actually is, exactly you need one, and 4 surprising prompts that’ll help you start figuring yours out today. Get yours below:

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    January 10, 2022


    Hi, I’m Asia!

    I help entrepreneurs connect their big idea to their business model so their work has more impact on the world. I live on Lake Michigan with my dude and my dog, I like good beer and bad words, and I believe real bravery is eating tacos in a white shirt.

    The No-Bullshit Guide to Branding:

    Straight from the ‘gram:

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