how to create a brand for your business

    A woman wearing suede boots sits cross-legged on outdoor steps. With text - how to create a brand for your business.

    You came here to learn how to create a brand for your business, but the truth is you can’t actually create an effective brand. Which is probably a weird thing to hear a brand strategist say, but I haven’t lost my mind and I promise you’re in the right place – stick with me!

    Yes, you can certainly create a brand, but unless you have the conviction to forge it from fragments of your truths, your values, your ideals, your beliefs, and your soul… it will just be a pretty, fragile, useless shell.

    Sounds pretty damn dramatic, right?! But I stand by it, because a brand won’t do you any good if it’s not an effective one. So what you really want to know isn’t how do you create a brand for your business, but how do you build a brand for your business.

    Because absolutely nothing about your genuine brand is pulled out of thin air! All the components already exist – it’s more like dumping all the pieces onto a table and putting a puzzle together than painting a picture on a blank canvas. Ya dig?

    And this is AMAZING news if the concept of branding feels confusing and daunting to you, because it means nothing new needs to be invented. You don’t need to create a brand for your business from scratch. Branding your business is simply a journey of discovery, refinement, and strategy.

    But how?! HOW do you take all of these messy components and put them together cohesively in a way that will give you a burning sense of purpose, make marketing fun & easy, and cause your ideal clients to fall head-over-heels for your expertise? How do you BUILD instead of create a brand for your business?

    Well, I give you the exact steps you need to get started in The No-Bullshit Guide to Branding! It’s a free eBook/audiobook that will teach you exactly what a brand actually is, why you need one, and 4 surprising prompts that’ll help you start figuring yours out today. Sign up to get yours below:

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    January 10, 2022





    Hi, I’m Asia!

    As your No-Bullshit Brand Strategist I’m here to help you discover, leverage, and communicate what makes you unique so you can boldly position your expertise! I believe entrepreneurs will change the world, that bottle openers are the best accessory, and that real bravery is eating tacos in a white shirt.

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