how to build confidence in business

    A smiling woman sits cross-legged in a grassy field with text - how to build confidence in business.

    “Just be more confident!” Can we all agree that’s like the least helpful advice IN THE HISTORY OF EVER? We need more information! We need to know how to build confidence in business!

    Last week I hosted my girl Katie Helm over on Instagram Live – Katie’s a mindset coach who teaches about confidence with the actual science of rewiring our brains. It was a really powerful and fun conversation – if you have 45 minutes to watch or listen in the background you can catch the replay here! I make no promises that we didn’t talk about farts.

    When Katie and I realized the parallels between our work, going Live together was a no-brainer. So much of business comes down to mindset, and so much of branding is rooted in confidence. Confidence to:

    • Consistently share how you can help people (AKA marketing)

    • Naturally make new connections and foster existing relationships (The most fun way to network)

    • Invest in tools and programs that will help you grow (Coaching! Courses! Outsourcing! Systems!)

    • Stick to your values and beliefs (Because if you don’t, you may as go well work for someone else)

    • Repeat your message over and over and over again (Even when it feels like no one is listening)

    • Set and enforce your boundaries (So you don’t feel icky about doing business)

    • Accept challenges you don’t feel ready for (I know EWW but that’s how we grow!)

    • Step outside your comfort zone (Always scary, always worth it)

    • Create opportunities and experiment with your process (Trial and error is strategy!)

    • Use your voice to speak up about the shit that really matters (The coolest part of having a platform)

    • Express your personality (And stop hiding behind a watered-down version of yourself)

    But Katie also brought up a really interesting point that I want to share with you here:

    Your confidence doesn’t only serve you – it also serves others. Confidence empowers you to step into your role as an expert, which means you’re able to educate people by sharing your knowledge.

    It encourages you to use your talents and skills to help people succeed in their lives, relationships, and businesses.

    And your confidence inspires others to be more confident so they can show up for their people in the same way.

    So to shy away from being confident is actually a disservice to your community. HOT DAMN.

    To me, confidence is the willingness to risk being judged in order to become the person you want to be. And the best part is the more you practice, the easier it becomes. When things don’t work out the way you planned, you learn from your mistakes. You learn to trust yourself and your intuition. You begin to believe in yourself because you’ve seen what’s worked in the past. You need to know how to build confidence in business, but you also have to actively choose confidence in order to practice it.

    So instead of just telling you to be more confident, here’s how to build confidence in business with two actionable steps:

    1. Confidence is never the end goal – figure out the reason why you want to be more confident instead.

    Write down an honest reflection of where you feel you are now, define what being “more confident” means to you, and focus on what that confidence will allow you to do.

    2. Work on your brand clarity.

    When you understand exactly what you do (your offer), exactly who you do it for (your ideal clients), and how you do what you do differently (your positioning), confidence comes easily because you truly believe that what you’re doing benefits others (and therefore the world!)

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    March 9, 2021


    Hi, I’m Asia!

    I help entrepreneurs connect their big idea to their business model so their work has more impact on the world. I live on Lake Michigan with my dude and my dog, I like good beer and bad words, and I believe real bravery is eating tacos in a white shirt.

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