When business feels good, it feels goooooooood. Can I get a hell-to-the-damn yeah?! You wake up excited to get to work, you see results from the action you’re taking, you have what seems like endless energy, you are IN THE ZONE, and to top it all off, your hair also happens to look amazing.
But when business feels hard? Ughhhhh it’s like trudging through cement. Boring, hopeless, stupid cement. So you procrastinate by focusing on meaningless tasks, and the guilt of ignoring the thing you need to get done starts weighing on you until finally you force yourself to sit down and JUST DO IT, and then when it’s finally done you only feel moderately good about the fact that it’s done because you know you didn’t really give it 100%.
We tend to accept that sometimes business just isn’t going to be fun. But you know what? I’m not so sure that’s true. I’ve realized lately that those un-fun parts of my business aren’t inherently shitty, it’s just that some days I flat out don’t feel like doing them.
To be clear, I’m not talking about the stuff that ALWAYS feels like a chore. And actually, if there’s stuff in your business that always feels like a chore, you should either 1) find another way to do it, 2) stop doing it altogether, or 3) hire someone to do it for you.
I’m also not talking about client work, because that typically has deadlines attached to it – although if client work feels like a chore you should probably take a day to reassess your business offerings and goals.
I’m talking about the stuff you think you should be doing. Posting three times a day to Instagram. Planning out blog posts three months in advance. Attending monthly business meet-ups. Implementing a Pinterest strategy. Revamping your website. The stuff that, while it could potentially be beneficial, might not need your focus today.
If you force yourself to do the work you don’t feel like doing, you’re going to get half-assed results. Why? Because you half-assed the work. What you get done won’t be as effective as if you waited until it felt good to do it.
And what a waste of time and energy! Time and energy that you can never get back, and therefore can’t use on the thing that you really feel like doing.
So why not whole-ass something you actually do want to do? Because at some point (probably sooner than you think) you’re going to wake up and actually feel inspired to do the things that feel like a chore today. You can still be productive without strictly focusing on the to-do list in front of you. In fact, I would argue some days you’ll probably be more productive if you ignore your to-do list altogether.
Feeling stuck? I’ve got just the thing for you!