As it turns out, most people absolutely despise the idea of showing up on video and will not do it, NOPE NOPE NOPE! And that’s totally understandable, because it feels very vulnerable to put ourselves out there like that.
But we can’t fight it: video is hot, hot, hot for marketing right now. Especially on Instagram Stories, where many of us spend most of our social media time.
Facts are facts, : video builds trust really quickly with your audience. It shows them you’re a real person, not only a business, and invites them to connect with you beyond just knowing what you have for sale. Marketing is all about building relationships, and opening yourself up for connection is the most efficient way to get people asking how to work with you!
Alright, so even if you still swear you will never, ever show up on video nope nope nope, in the above paragraph I have imparted upon you the knowledge of how powerful video is when it comes to online marketing. So humor me, and let’s talk about how to make showing up on video easier!
8 TIPS TO MAKE SHOWING UP ON VIDEO EASIER
(when you really, really hate showing up on video)
1. Know what you’re going to say before you hit record
What’s the purpose of you showing up on video? Is it to educate your audience about what you do or about your industry? Is it to entertain, motivate, or inspire them? Is it to build brand awareness? Are you launching a product or service? Are you trying to build community or create connection? Know what your goal is before you begin; it’ll help you avoid blabbering. Plus, you’ll be more confident if you have a plan!
2. Write down your talking points
This is not cheating, okay? It keeps you organized. If I had a nickel for every time I’ve completely drawn a blank mid-sentence while recording, I’d be like “damn I should have asked for quarters instead of nickels, that was really dumb.” Write your notes on a sticky note and put it on your phone screen, or stick it to a wall behind your phone. It’s also doing your audience a service to write down what you’re going to say before you begin. Your audience is busy! Attention spans are short! We have dogs to pet, work to do, beer to drink. Get to the point if you don’t want us to swipe by.
3. Record until you’re happy
No one has to see your outtakes. It’s okay to screw up, delete that video, and start over. It’s okay to start over 10+ times. It’s okay to start over 20+ times. Do what you gotta do to get your message out into the world!
4. Use a filter
There are so many fun filters available that’ll keep your visuals on brand, so pick one and use it. This is also not cheating. A lot of my followers told me being self-conscious about their appearance is the number one thing holding them back from showing up on video, and I can totally understand that.
I have this really fun thing called an overactive sympathetic nervous system, which basically means my body always thinks I’m being chased by a bear. It’s why I have insomnia, and sometimes you’ll see my neck, chest, or face get really red and splotchy while I’m speaking to an audience (my nervous system is like oh god a BEAR, quick! Send all the blood to the brain!!). This happens even when I don’t feel nervous, so not only is it annoying, it’s also embarrassing.
I share that with you only to remind you that you are not alone if you feel self-conscious. We all do. But we are so much more than our appearances. Out audiences need us to show up for them, and you do not have to be perfect. You just have to be relatable.
And sure, you might have some judgmental haters. Fuck ’em! They might not have anything better to do, but you DO have better things to do! You have a business to build. Focus on that.
5. Decide what you want your viewers to do after they watch your video
In other words: add a call to action! Your CTA doesn’t necessarily have to be “buy now” or “book an appointment” if your goal for that video isn’t selling. A CTA can be “vote on this poll” or “comment below with your favorite _____” or “send me a DM if you have questions about _______.” Tell us what to do, otherwise we’ll just keep tapping and forget about you.
6. Start small
You don’t have to go Live tomorrow. Post a selfie and ask your followers what they’re up to this weekend or what the best thing about their week was. Give an office tour so people can see some behind the scenes magic. It doesn’t have to be huge and grand right away, but the only way to get better and more confident being on video is practice. And you can’t practice if you don’t just start!
7. Low and slow
A whole lot of people told me they hate showing up on video because they can’t stand the sound of your own voice. Same. I sound WAY different in my head. I did have some training when I worked in radio broadcasting though, so the tip I can share with you is to speak low and slooowwwwww. When we get nervous, we tend to start speaking fast and high-pitched and then we run out air. Try to be conscious of speaking slowly, clearly, and at a slightly lower pitch.
8. You can say anything you want
I also hear this block a lot – you don’t show up on video because you have no idea what to say. You can say anything you damn well please, as long as it’s relevant to your audience. How is what you’re saying benefiting them? Is it educating them? Inspiring? Motivating? Entertaining? Helping build trust or create connection? Helping to build your online community? Always make it about your audience, and you will never lose!