Do I need professional headshots?
That’s probably a question you’ve been asking yourself, otherwise I’m not sure how you ended up on this post. If it wasn’t that question, perhaps it was magic. Or fate. Or maybe you’re my mother, who reads everything I write whether it’s relevant to her or not because she’s my #1 fan. Hi, mom!
However you got here, welcome! And now I’m about to make a pretty bold statement because IT’S MY BLOG AND I DO WHAT I WANT. Also because it’s true and helpful and valuable information, but mostly because I DO WHAT I WANT. Here it is:
Professional headshots should be the FIRST thing you invest in when it comes to marketing yourself online.
Yes, before perfecting your website. Yes, before you have a full portfolio of work. Yes, before you have client testimonials. Yes, before you hire a logo designer.
Please let the record show that perfecting your website, showing a full portfolio of work, having client testimonials, and hiring a logo designer are also VERY important components of online marketing. But professional headshots should always come first. Read on to learn why.
1. PROFESSIONAL HEADSHOTS GIVE A GREAT FIRST IMPRESSION
A professional headshot makes you look like, well, a damn professional. You take this shit seriously. You’re really, really good at what you do. You’re not just a kid with an internet connection trying to make a buck, you’re a boss ass bitch and you know what you’re doing. The internet is a visual world, so if you’re offering a quality product or high-end service that you want to get paid top dollar for, your imagery had better match up with that claim.
2. PROFESSIONAL HEADSHOTS SHOW YOU’RE A REAL PERSON
Showing your face helps create the distinction that you are a real person and not just a business. And that distinction is powerful because businesses are kind of boring, right? Businesses are big, and inaccessible, and have gross fluorescent lighting that makes us look tired and ugly. But people? People are FUN! People are interesting, and caring, and helpful, and passionate. You have a business, but you are a person. Building your client and customer base online is all about building relationships, and being the face of your business will speed up that process because people will feel like they know you before they even meet you. Your audience WANTS to connect with you; give them the opportunity to!
3. PROFESSIONAL HEADSHOTS ARE AN EXTENSION OF YOUR VISUAL BRAND
A classic look-at-the-camera-and-smile-nicely headshot certainly has its time and place, but the truth is a headshot can be SO much more than just a picture of your face. It’s an opportunity to infuse yourself with your business; to bring it all together in the mind of your audience. The elements within your headshots (location, colors, textures, posing, framing) will tell a story, and that story will help your audience better understand who you are. And you might not have a clarified brand yet, but you know what? That’s okay. Because what you do have is a personality.
4. PROFESSIONAL HEADSHOTS ESTABLISH YOU AS A TRUSTWORTHY CHOICE
Professional headshots make you look legitimate, and legitimate businesses are far more trustworthy. It’s why we click through every single photo angle when we’re buying a new pair of shoes online, why we research companies before we hire them, and why we ask if the happy hour margaritas are blended or on the rocks – we want to know what we’re getting. There are a lot of ways to build trust online (well-written copy, a FAQ page, an easy-to-navigate website, client reviews), but we’re much more likely to actually buy from someone when we’ve seen them.
5. PROFESSIONAL HEADSHOTS PROVE THAT YOU CARE ABOUT QUALITY
If you want to sell a top quality product or service to a high-end client, you’ve gotta make it clear you’re top quality yourself. And in this case, presentation is everything. It’s why wedding dress boutiques have luxury seating and champagne service. It’s why spas have fresh flowers and candles burning in the reception area. It’s why first-class passengers get glassware instead of plastic cups. Everything you share online helps create the tone for the experience your client will get when they hire you, and a professional headshot gives the immediate perception that the experience will be exceptional.
Are you looking for a headshot photographer in the Olympia, Washington area?