What 6” Heels Can Teach Us About Branding
Sparkly neon platforms! High-performance sneakers! 6” transparent heels! Sustainable hemp flip-flops! Congratulations!! With the power of metaphor and me drinking way too much coffee this morning, yo...
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Why You Hate Marketing (and four ways to fall in love with it!)
Most people get their unders all in a twist about marketing because they over-complicate it. But in its simplest form, marketing is really just making people aware of how your business can help them. ...
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How to Respond to “Can I Get a Discount?”
Can we get a collective “BOOOOOOOO” in the name of price-shoppers?Because how awful does it feel to invest thousands of dollars into education and thousands of hours into practice to ensure your produ...
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The Hidden Truth About Dream Crushers
We've all been hit by the Dream Crusher Express once or twice or 99 times. And you know what sucks? It's usually the people closest to us who are driving. Have you ever talked to a friend or family me...
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8 Tips for Making Showing up on Video Easy
As it turns out, most people absolutely despise the idea of showing up on video and will not do it, NOPE NOPE NOPE! And that's totally understandable, because it feels very vulnerable to put ourselves...
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