It’s exhausting, isn’t it? Trying to convince the world that you’re incredibly good at what you do, that you care deeply about your clients, that you take this shit seriously, and that you’re worth every damn penny?
I’m stoked to be the one to tell you this: you can stop trying to prove you’re worthy of high level clients by posting nothing but your very best work. You can quit staying up ‘til two a.m. racking your brain for post captions. You can let go of the notion that talking about anything but business is unprofessional.
Because if all you’re sharing is your work, your audience will certainly know you’re talented. But you know what? There are millions of other people who are also good at what you do.
How can you expect an ordinary portfolio to ignite a fire within the people who really need you? How are they supposed to feel drawn to YOU over everyone else? And most importantly: How are they supposed to know you’re perfect for them if they have no idea who you really are?
Your brand is about so much more than what you do. Your brand is about the sorts of clients you truly want to work with. And even beyond that: it’s about how you want them to FEEL.
That's how I approach brand photography: not just as a series of headshots, but as a visual representation of the emotion within your brand. Because people don’t connect with portfolios. They connect with personalities.