(but a pitch ain't one)
99 CREATIVE PROMPTS FOR THE ENTREPRENEUR WHO HAS A LISTENING AUDIENCE BUT NO IDEA WHAT TO SAY TO THEM
You have the perfect logo. You have a brand new website. Your social media accounts are ready to go, and you even have a few followers.
Now what the hell are you supposed to say to them?!
As soon as we start our businesses, we suddenly feel we have to be professional and accomplished and perfect and GOD FORBID we offend someone with our words! We're so focused on remaining neutral about everything that we forget to be human. So when it comes time to communicate with our potential clients, all we can think of to say is “Hello, I made this thing, and you can buy it.”
Which is about the most boring thing to read second only to a Calculus textbook.
The great thing about online marketing is once someone chooses to follow you, it means they care about what you're doing. So give the people what they want! Show them there's a human behind the brand. Give them something to relate to. While your goal as a business owner should always be profit (otherwise you don't have a business, you have a hobby), it's important to remember people buy from people. It's impossible to sell to people who don't feel some sort of connection to you, which is why the online world (especially social media) is a powerful tool when you use it to connect with other people instead of just telling them what you have for sale.
You can have a million thoughts every single day, but as soon as it comes to sharing any of them with your audience you somehow draw a blank. To help get you moving in the right direction I've created this list of writing prompts. 99 of them.
And not one sales pitch.